Evaluation question 5

How did you attract/address your audience?

As we had elected to have our soldier characters be stereotypical chavs, we had already addressed our target audience of 15-25 year old males and females. This was useful as it diminished the risk of having to add others which may have made the audience to simply think of them as 'token characters'. This helps our audience's engagements to the characters due to their similar ages, and would help them to relate to them throughout the film.

As an independent company we wanted to show our views on gender equality (something which has become more shown in film, such as in The Hunger Games series (2012-15)) through our film. This improves our engagement with our predominantly younger target audience (of which equality is a rapidly improving and talked about subject) and should aid both public opinion of our film as well as our production company itself.

Due to the inclusion of an opening speech in our film opening, it is clear from the start that our film will have a structure and presents to our audience clearly who they will be following and gives a brief overview of the current situation. The father-like figure of our presenter aids us here as it gives our audience someone to look up to and listen to, whilst also being able to view them as a source of humour.

Due to the military focus of our film we are more likely to attract a predominantly male audience; to counter this we ensured that we had more female characters (with one leading chav squad) to attract more females. This helps to attract a wider audience and thus we would in turn gain more profits from the film. The exclusion of the male gaze theory in our film also reduces the risk of patronising female audiences and making their counterparts in our film feel more genuine and equal to the male characters. Later in the whole film there will also be a significant 'top brass' officer, who could be a male or female; male would be more stereotypical however female would help in attracting a female audience and hopefully improving public opinion of our film.