To distribute our film we would use the internet, instead of traditional TV and Cinema. This is because it helps us reach a wider audience (as our film is aimed at a niche audience this is important as it is more important that we reach as many people as possible), is much cheaper than traditional media (as we are only an independent company we need to save money wherever possible and don't have a big budget to spend on a massive distribution company such as Universal, one of the Big 6). We also wouldn't need to have any ties to traditional media sources, and thus being a new small company won't negatively impact us. This method of distribution would also allow us to easily access our target audience -teenagers, as they are the social group known for sitting on the internet all day and so they are the most likely to be the ones to come across our film when we advertise it on social media (our planned method of advertising).
An example of a film which has been heavily distributed is A Field In England (2013), which was made available on various internet-based on-demand video services, such as Amazon video and Netflix.
Our film would be available ideally through as many internet-based on-demand video services available. The most important of these being Netflix and YouTube Movies; Netflix would attract a wider audience who are willing to watch a film however YouTube movies would earn us more money overall (fewer views but much more money per view). These are two of the top internet-based on-demand video services available internationally, and would allow us to reach our target audience.If we had the funds available we could also create our own website with a built in player, which would allow for our audience to watch the film at the standard price for SD quality, or pay more for a full HD (1080p) video stream, or to download.
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