Our target audience for our film is 15-25 males and females. This is because our film revolves around teenagers within this age group, and so this audience will either be in this age group, or slightly older but still have the associated memories and such fresh in their minds.
As I found in my audience research previously -which was comprised of people almost entirely within this target audience- our target audience is mostly in favour of mockumentaries (although not often able to name many, however it is a relatively rare genre, and so this is not a concern), and many like independent films (more so than I had anticipated actually). This is reassuring as it shows from first-hand data that our target audience likes and is aware of our genre.
With the lower end of our target audience being 15 we were initially concerned about our film being unsuitable for this age range due to the military focus. However, as we developed the storyline and characters we came to the conclusion that this would not be an issue as there is little actual fighting (mostly training, covert ops, or at HQ/barracks) and that any fighting is presented in an extremely lighthearted and humouous way. The fact that our film not taking itself seriously is also useful here as it both contributes to the comedic factor of our film whilst detracting from the potentially negative effects of showing military content to younger people (thanks to this we doubt that the hypodermic needle theory would come into effect).
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