The impact of certification

Certification is extremely important in films. If the film's age rating is too high then much of the target audience may be restricted from viewing the film, crippling it's views. However if it's too low then the film may be controversial and unpopular due to concerns over how appropriate it is for younger people.

An example of a film which has been controversial with regards to it's certification is Deadpool (2016), which was rated as a 15 although many have argues that it should have been an 18. I personally saw the film with my partner and his family, and his parents said afterwards that they thought it was inappropriate for his sister (who was 15 at the time) due to the excessive violence shown. This lead to a significant amount of hate being thrown at Marvel as parents were concerned by what their children were being allowed to be shown.

This helps me as it serves as a reminder to why it is important that we accurately certify our film in relation to age as doing this incorrectly could have a very negative impact on either our film's views or our production company's reputation.